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This Can't Be That Hard This Can't Be That Hard Annemie Tonken The Marketing Architects The Marketing Architects Marketing Architects The Art of War by Sun Tzu The Art of War by Sun Tzu Sun Tzu Dagen med Di Dagen med Di Dagens industri Vancouver Rundown Vancouver Rundown Bruce Claggett 天下文化‧相信閱讀 天下文化‧相信閱讀 天下文化 The Carey Nieuwhof Leadership Podcast: Lead Like Never Before The Carey Nieuwhof Leadership Podcast: Lead Like Never Before Carey Nieuwhof The Carey Nieuwhof Leadership Podcast The Carey Nieuwhof Leadership Podcast Art of Leadership Network FactSet U.S. Daily Market Preview FactSet U.S. Daily Market Preview FactSet Callum Walker | Figuring It Out Callum Walker | Figuring It Out Callum Walker Company Interviews Company Interviews Crux Investor Audio-CD.at Indie Podcasts: Wiener Börse, Sport, Musik (und mehr) Audio-CD.at Indie Podcasts: Wiener Börse, Sport, Musik (und mehr) Christian Drastil Comm. (Agentur für Investor Relations und Podcasts) Around with Randall Around with Randall Hallett Philanthropy Around with Randall Around with Randall Hallett Philanthropy Datasets Datasets Visionary Starter Story Starter Story Starter Story Europe Calling Podcast Europe Calling Podcast Europe Calling e.V., Maximilian Fries, Amélie Pasmanns Jason On Firms Podcast Jason On Firms Podcast Jason Staats UBS On-Air: House View UBS On-Air: House View Chief Investment Office Happy Work - Management & bien-être au travail Happy Work - Management & bien-être au travail Gaël Chatelain-Berry FusionTalk FusionTalk Steve Dalby & Anouck Fierens 寰宇#關鍵字新聞 Global Hashtag News 寰宇#關鍵字新聞 Global Hashtag News 寰宇新聞台 The Action Catalyst The Action Catalyst Southwestern Family of Podcasts - Southwestern Family of Companies Bob Proctor: The Science of Success Bob Proctor: The Science of Success Bob Proctor The Luella Jonk Show The Luella Jonk Show Dr. Luella Jonk, PhD Pivot 5: Today's Top AI Headlines Pivot 5: Today's Top AI Headlines Pivot Media The KE Report The KE Report KE Report AI Fire Daily AI Fire Daily AIFire.co 大竹のもっと言いたい放題 - 大竹まこと ゴールデンラジオ! 大竹のもっと言いたい放題 - 大竹まこと ゴールデンラジオ! 文化放送PodcastQR People Managing People People Managing People David Rice Grain Markets and Other Stuff Grain Markets and Other Stuff Joe Vaclavik Podcast de Vendas do Diego Maia Podcast de Vendas do Diego Maia Diego Maia The Compound Commitment The Compound Commitment Mike Nilson The Successful Bookkeeper Podcast The Successful Bookkeeper Podcast Michael Palmer Retail Gets Real Retail Gets Real National Retail Federation The Think Media Podcast The Think Media Podcast Think Media The College Investor Audio Show The College Investor Audio Show The College Investor
This Can't Be That Hard

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This Can't Be That Hard

Annemie Tonken

375 - Your Clients Don't Know What They Want

June 30, 2026 1:00am 16 min

This last episode in our Summer Essentials series dates back to 2021, but don't let its vintage fool you: it's message is as true - and important - now as it was then: most of your clients don't actually know what they w...

374 - The Four Types of Buyers with Courtney Fanning

June 23, 2026 1:00am 28 min

This conversation with copywriter and brand strategist Courtney Fanning changed how I think about copywriting. The premise is simple (if a little uncomfortable): we all instinctively write for the type of consumer we are...

373 - Double Your Marketing Mileage

June 16, 2026 1:00am 24 min

There's this cookbook my mom had when I was growing up called More With Less. The whole premise was: here are big, satisfying meals made with humble ingredients. It was on her shelf my entire childhood, and honestly... i...

372 - Marketing in Hard Times

June 09, 2026 1:00am 22 min

This month, we're taking a little break from new episodes and digging into our (big) archive to reshare some of our past faves. Today's replay originally aired in 2022, but if anything, it feels MORE relevant now than it...

371 - Three Signs You're Doing Better Than You Think

June 02, 2026 1:00am 15 min

I was talking to a photographer friend who - by every outside measure - is killing it. On the inside, though? She admitted she was struggling with feelings of self-doubt and stress about the future of her business.I thin...

370 - Navigating the AI Scaries: Your Concerns are Your Compass

May 26, 2026 1:00am 27 min

Having concerns about AI isn't a bad thing: it means you're thinking critically about an issue that warrants critical thought. But nor do concerns mean you have to (or should) avoid AI altogether.The issues surrounding t...

369 - Manual Mode: Using AI Without Losing Yourself

May 19, 2026 1:00am 24 min

I remember the exact moment I first heard about ChatGPT. I was walking my dog, talking to my dad on the phone, and he mentioned this thing he'd heard about on NPR - some AI tool where you could just type any question and...

368 - Airtable for Artists: Tech that Works With Your Brain with Ashley Rose

May 12, 2026 1:00am 37 min

Okay, I'll just say it: I am an Airtable evangelist. I have been for years. It runs my episode archive, my client data, my business dashboard, my production workflows - honestly, it runs a lot of my personal life too. An...

367 - The System Behind Your Tech Stack

May 05, 2026 1:00am 24 min

Tech tools and software are an easy thing to accumulate. Most of us add tools when we find them, promising ourselves we'll dive in "as soon as we have time. Before long, we've got a giant tech stack that just kind of hap...

366 - Lower Prices, Higher Profits with Naomi Boyer

April 28, 2026 1:00am 33 min

Ever wonder what it actually looks like to build a profitable photography business on lower prices and higher volume? That's what this conversation with Naomi Boyer is all about.After a rough year in 2024 where inquiries...

365 - The Low-Ticket Lead-In

April 21, 2026 1:00am 37 min

What if the most profitable thing in your business isn't your highest-priced offer?That's the question behind this episode - and the answer might surprise you. I brought in two photographers, Jenn Chen and Allison Maxwel...

364 - Keeping More of What You Make

April 14, 2026 1:00am 25 min

You know that moment when you look at your bank statement and realize you're still paying for software you stopped using three months ago? Yep. We've all been there.Profitability isn't just about what you charge - it's a...

363 - There's More Than One Way to Win the Pricing Game

April 07, 2026 1:00am 31 min

What if "Just raise your prices" is the wrong advice for right now?That's a question a lot of photographers have been sitting with lately - and honestly, it's one worth taking seriously. When budgets feel tight and booki...

362 - The Wicked Witches of Business (Sales & Marketing)

March 31, 2026 1:00am 24 min

What if the reason your marketing isn't converting has nothing to do with your content... and everything to do with the part that comes after it?In this episode, Annemie and Dayna get a little theatrical to break down on...

361 - Eliminate your Marketing Speedbumps

March 24, 2026 1:00am 37 min

Picture this: you're cruising down the highway, passing billboard after billboard without really registering any of them. Then hunger strikes, and suddenly that McDonald's sign is the only thing you can see.That's how ma...

360 - SEO in the Age of AI with Corey Potter

March 17, 2026 1:00am 57 min

For a long time, SEO gave us a set of rules to follow. There were a lot of rules, and following them all wasn't ever _simple_, but at least the playbook was fairly clear. These days, though, the landscape has shifted…Wit...

359 - Big, Bold Marketing Moves

March 10, 2026 1:00am 51 min

If you’re anything like most photographers, the thought of walking into a fundraiser, hosting an event, or introducing yourself at a networking mixer makes you want to put on your soft pants and climb back into bed. Whic...

358 - March Marketing Madness! Guest host: Dayna Schaaf

March 03, 2026 1:00am 36 min

As the slow season fog lifts and spring energy kicks in, it can be tempting to try to chase the perfect marketing strategy… only to end up overwhelmed, second-guessing every move, and wondering why marketing always feels...

357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian

February 24, 2026 1:00am 37 min

If you want your photography to be more than a hobby, getting your finances organized isn’t just a “nice to have” - it’s the foundation for a profitable, sustainable business. If you’ve ever promised yourself that “next ...

356 - Internal Organization: Building Your Business Brain with Stacey Rolfe

February 17, 2026 1:00am 51 min

Organization is not just about what your clients see… it's also about how your business feels to you.In this episode, we dive deeper on our organization theme by looking at internal systems… the behind the scenes structu...

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