Podcast Index
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Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Consumer Behavior Lab
Mindset Matters w/ Jimmy Everetts
Jimmy Everetts
The Sod Pod
Grassland Agro
Success Secrets and Stories
Host and author, John Wandolowski and Co-Host Greg Powell
The Robin Seyr Podcast
Robin Seyr
Sharp Strategies Sweet Success
Tifiny Swedensky
The MuscleCar Place
Robert Kibbe
Handelsblatt Today – Der Finanzpodcast mit News zu Börse, Aktien und Geldanlage
Solveig Gode, Nicole Bastian, Sandra Groeneveld, Nele Dohmen, Anis Mičijević, Ben Mendelson, Aileen Bunte
Podcast de Juan Ramón Rallo
Juan Ramón Rallo
Rob Black Show
Rob Black
Capital, la Bolsa y la Vida
Capital Radio
Getting Down to Business
Getting Down to Business
Tokenized
Fintech Brainfood & Dux Media
The Cambridge Marketing Podcast
LightBlueMedia
The BarberShop with Shantanu
The BarberShop with Shantanu
The Josh Bersin Company
Josh Bersin
RSG Geldsake met Moneyweb
Moneyweb Radio
The ExecMBA Podcast
UVA Darden School of Business
ITM Trading Podcast
The Daniela Cambone Show and Taylor Made Economics
Economia Falada
Ricardo Amorim
AI-Driven Marketer: Master Practical AI Marketing Skills
Dan Sanchez
Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD
Christopher H. Loo, MD-PhD
We Don't PLAY!™: Best AI Marketing Visibility Podcast (Advanced Technical SEO Strategies)
Favour Obasi-ike: Pinterest Marketing Expert and Technical SEO Genius
Storage Unlocked
Thaddeus Campbell
The Bitcoin Treasuries Podcast with Tim Kotzman
Timothy Kotzman
Outspoken Beauty
Nicola Bonn
Pure Hustle Podcast
Pure Hustle Podcast
分享《富爸爸穷爸爸21世纪的生意》
终身都要成长
On R'Dress Ça
Bristol Media
Fisher Investments - Market Insights
Fisher Investments
赚钱认知｜持续赚钱的心法
甄琦学长
Einkommensinvestoren-Podcast
Anton Gneupel und Luis Pazos
40 nuances de Next
FeuilleBlanche Studio
In it to Win it
Steve Barton
One Rental At A Time
Michael Zuber
Strategy Simplified
Management Consulted
The Thoughtful Entrepreneur
Josh Elledge · UpMyInfluence.com & PodVerified.com
Business
Consumer Behavior Lab
In this episode, MichaelAaron and Richard sit down with behavioral scientist Richard Chataway, author of The Behavior Business. They explore why every business is really in the business of behavior, how AI is changing cu...
In this episode, MichaelAaron and Richard explore the intersection of artificial intelligence and behavioral science. They discuss why AI amplifies good and bad thinking alike, how overreliance can weaken judgment, why c...
In this episode, MichaelAaron and Richard explore how behavioral science can improve e-commerce performance. From why perfect reviews reduce trust to how scarcity boosts value perception, they unpack practical ways brand...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Michael Hallsworth, co-creator of the EAST framework and author of The Hypocrisy Trap. They explore behavior change, social influence, hypocris...
In this episode, MichaelAaron Flicker and Richard Shotton explore how agencies can use behavioral science to build stronger brand strategies. From the mere-exposure effect to the halo effect and goal dilution, they unpac...
In this episode, the fourth and final installment in a miniseries on the 4 Ps of Marketing, MichaelAaron Flicker and Richard Shotton explore how behavioral science shapes “place.” From making products easier to access to...
In this episode, MichaelAaron and Richard sit down with behavioral scientist Robert West, creator of the COM-B model, to explore the three forces behind every human behavior: capability, opportunity, and motivation. They...
In this episode, part three of a miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science shapes product design. From optimal newness to visible social proof and sensory cues, they sho...
In this episode, MichaelAaron and Richard unpack how Specsavers turned a simple joke into one of the UK’s most effective campaigns. By combining humor, consistency, and behavioral science, they show how the brand capture...
In part two of our miniseries on the 4 Ps of Marketing, MichaelAaron and Richard explore how behavioral science can improve pricing decisions. They discuss how price signals quality, why delaying costs boosts uptake, how...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Nick Chater about the “flat mind” theory and what it means for marketers. They discuss why people improvise decisions in the moment, how context shapes...
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can increase credibility...
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attention differs from reac...
MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying competitors around a share...
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of principles, such as th...
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor and behavioral science...
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights, like where to place...
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain rewards, positive fra...
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, and the power of antic...
In this episode, we’re joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” appro...
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