Podcast Index

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The Marketing Architects The Marketing Architects Marketing Architects The Mineral Rights Podcast: Mineral Rights | Royalties | Oil and Gas | Matt Sands The Mineral Rights Podcast: Mineral Rights | Royalties | Oil and Gas | Matt Sands Matt Sands The Lawyer Podcast The Lawyer Podcast The Lawyer The Data Exchange with Ben Lorica The Data Exchange with Ben Lorica Ben Lorica The Chef JKP Podcast The Chef JKP Podcast The Chef JKP Podcast Directed IRA Podcast Directed IRA Podcast Mat Sorensen and Mark Kohler Boz To The Future Boz To The Future Andrew Bosworth Community Community Kristina Bartold Angry Mortgage Angry Mortgage Ron Butler Kullastandard - Mait Krauni podcast Kullastandard - Mait Krauni podcast Tavid Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design Your Money, Your Rules | Financial Mastery, Wealth Mindset, Leadership Principles, Intuitive Decision-Making, Human Design Erin Gray | Holistic Advisor for Entrepreneurs, Former CFP and CFO Selling on Giants: The eCommerce Marketplace Podcast Selling on Giants: The eCommerce Marketplace Podcast Selling on Giants: The eCommerce Marketplace Show Unspeakable Leadership Unspeakable Leadership Rohene Bouajram Radiant Mom Rising | Identity, Mindset & Business for Moms Ready to Rise Radiant Mom Rising | Identity, Mindset & Business for Moms Ready to Rise Mary Dibble| Life Coach Helping Moms Navigate Life & Business With Ease Respecting the Beer Respecting the Beer McFleshman's Brewing Co FP&A Unlocked FP&A Unlocked Paul Barnhurst Fresh Oil Podcast with Keith Manley Fresh Oil Podcast with Keith Manley Keith Manley P³ with Preston Poore P³ with Preston Poore Preston Poore Inspired by Design with Sarah St Pierre Inspired by Design with Sarah St Pierre Sarah St Pierre Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents Alyssa Stalker RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business RICH Messaging® with Angela Murphy | Buyer Psychology & Persuasion Strategy for Business Angela Murphy | JustPositionIt.com Parkinson's Policy Podcast Parkinson's Policy Podcast Power Over Parkinson's and Together for Sharon Fit Happens: The Executive Search Podcast Fit Happens: The Executive Search Podcast Jason Baumgarten Effective Communication Effective Communication Phil Zeller Money to Give Money to Give Richard C. Peck The Business of Benefits Podcast The Business of Benefits Podcast Hi Hello Labs Network Mess to Mission Mess to Mission Lindsey Paulson Stock Movers Stock Movers iHeartPodcasts GOD-LED BUSINESS - Make Money Online, Work From Home, Passive Income, Online Business, Start a Podcast GOD-LED BUSINESS - Make Money Online, Work From Home, Passive Income, Online Business, Start a Podcast Stefanie Gass - Christian Business Coach, Podcast Coach, Online Business Coach Wirtschaftskunde Wirtschaftskunde Holger Klein People. Process. Progress. People. Process. Progress. Kevin Pannell The Dollar Vigilante The Dollar Vigilante Jeff Berwick The Everyday Millionaire and Mindset Matters Podcast The Everyday Millionaire and Mindset Matters Podcast Patrick Francey Fox Business Hourly Report Fox Business Hourly Report FOX News Podcasts 鞠强教授:管理心理学 鞠强教授:管理心理学 管理心理学教授鞠强 Finanzen BW – das Briefing Finanzen BW – das Briefing Ministerium für Finanzen Baden-Württemberg Christian Business Insights Christian Business Insights Dave Kahle
The Marketing Architects

Business

The Marketing Architects

Marketing Architects

Nerd Alert: TV vs. YouTube

July 02, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Real Cost of Cutting Brand for Performance

June 30, 2026 4:00am 24 min

Rebalancing toward brand from a performance-only mix lifts revenue ROI by a median of 90%. Yet 67% of senior marketers are still shifting budget the wrong direction. The gap between what marketers know and what they do t...

Nerd Alert: Should B2B Brands Use Humor?

June 25, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Performance-to-Brand Playbook with Peter Sengenberger

June 23, 2026 4:00am 29 min

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's enti...

Nerd Alert: Why Ads Reach Older Consumers Less

June 18, 2026 4:00am 13 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Death of the Funnel

June 16, 2026 4:00am 26 min

Concern about short-termism among marketers jumped from 25% in 2022 to 55% in 2025. Budget allocation barely moved. The funnel may not be dead, but it might be damaging your brand.This week, Elena, Angela, and Rob debate...

Nerd Alert: When Consumers Punish Acquired Brands

June 11, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Synthetic Research and the Future of Marketing with Peter Weinberg

June 09, 2026 4:00am 42 min

95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-f...

Nerd Alert: Your Strongest Distinctive Brand Asset

June 04, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Two-Thirds of American Marketers Would Fail a Basic Marketing Test with Mark Ritson

June 02, 2026 4:00am 39 min

More than 40% of American marketers can't define positioning. And 84% of those same marketers rate themselves as above average. Both can't be right.This week, Elena, Angela, and Rob are joined by Mark Ritson, marketing p...

Nerd Alert: But AI Told Me So!

May 28, 2026 4:00am 7 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

The Psychology Marketers are Missing with Phill Agnew

May 26, 2026 4:00am 47 min

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Ang...

Nerd Alert: Ad Wearout...Wearout

May 21, 2026 4:00am 9 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Changing Brand Perception with Kim Storin, CMO of Zoom

May 19, 2026 4:00am 34 min

Zoom has incredibly high brand awareness. But that's actually part of the problem. This week, Elena, Angela, and Rob sit down with Kim Storin, Chief Marketing and Communications Officer at Zoom, to dig into one of market...

Nerd Alert: When Creative Advertising Actually Works

May 14, 2026 4:00am 11 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

From the Archive: The Effectiveness Principles You Need To Know

May 12, 2026 4:00am 27 min

This week, we're sharing one of our top episodes from the archive. Enjoy, and we'll be back with new content next week!Only half of marketers believe they understand marketing effectiveness principles according to WARC. ...

Nerd Alert: What Is Your AI Agent Buying?

May 07, 2026 7:31am 12 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

Does Targeting Work on Mass Marketing Channels?

May 05, 2026 4:00am 22 min

Over half of marketers are targeting sub-segments rather than all potential buyers. And 62% aren't even targeting people over 45, a group that accounts for 50% of consumer spending.This week, Elena, Angela, and Rob tackl...

Nerd Alert: Why Branding Strategy Matters

April 30, 2026 4:00am 8 min

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can ...

No More Mild Marketing

April 28, 2026 4:00am 24 min

94% of pricing power comes from how meaningfully different a brand is perceived to be. So why are so many marketers playing it safe?This week, Elena, Angela, and Rob ditch the safe answers and eat progressively spicier h...

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