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Sales Training. Close It Now! Sales Training. Close It Now! Sam Wakefield TBPN TBPN John Coogan & Jordi Hays Die Potenzialwerkstatt Die Potenzialwerkstatt Andreas Nemeth - Der Potenzialentwickler 1a LAGE - Der Immobilienpodcast 1a LAGE - Der Immobilienpodcast Prof. Dr. Michael Voigtländer, Hauke Wagner Alles auf Aktien – Die täglichen Finanzen-News Alles auf Aktien – Die täglichen Finanzen-News WELT Liberal Halvtime Liberal Halvtime Civita og Moderne Media Kassenzone | CEO Interviews Kassenzone | CEO Interviews Alexander Graf & Karolin Junker De Neui The Curtis Tucker Podcast The Curtis Tucker Podcast Shaggs Finanzfluss Podcast Finanzfluss Podcast Finanzfluss La Martingale La Martingale Orso Media KINTZEL MINDSET KINTZEL MINDSET Jörg Kintzel THE DR. BETH'S podcast THE DR. BETH'S podcast Dr. Beth Romain Lanéry Romain Lanéry Romain Lanéry Too Big To Fail - Finanza personale a 3 voci Too Big To Fail - Finanza personale a 3 voci Nicola Protasoni, Finanza Cafona (Vittorio), Salto Mentale (Alain) Ranní brífink Ranní brífink Hospodářské noviny The Chip Mahoney Show — Bitcoin, Crypto & the Infrastructure Layer The Chip Mahoney Show — Bitcoin, Crypto & the Infrastructure Layer Chip Mahoney | Crypto & Tech AUF & UP AUF & UP Chris Surel High Carbon High Carbon Blades, craftsmanship, creativity, and laughs! Becker’s Healthcare Podcast Becker’s Healthcare Podcast Becker's Healthcare Unstoppably Creative Unstoppably Creative Leslie Becker Bob Proctor: The Science of Success Bob Proctor: The Science of Success Bob Proctor Leman Tech Leadership Podcast Leman Tech Leadership Podcast Aleksandra Lemańska The Invisible Hand The Invisible Hand Emma Reid AI Fire Daily AI Fire Daily AIFire.co KryptoSpace KryptoSpace Petr Lukáč Realities Remixed Realities Remixed Capgemini Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen Friederike Hofmann, Sven Prange und die Handelsblatt Redaktion, Handelsblatt Valuetainment Valuetainment Valuetainment Happy Work - Management & bien-être au travail Happy Work - Management & bien-être au travail Gaël Chatelain-Berry The Stack Overflow Podcast The Stack Overflow Podcast The Stack Overflow Podcast Le Chantier - Travaux et rénovation Le Chantier - Travaux et rénovation Anne Ponty Casa De Confidence Podcast | Grow Your Business, Life and Confidence | with Julie DeLucca-Collins Casa De Confidence Podcast | Grow Your Business, Life and Confidence | with Julie DeLucca-Collins Julie DeLucca-Collins - Business Strategist for Women in Midlife Der Personalberater Coach Podcast - Branchen-Insights, die dein Geschäft wirklich weiterbringen Der Personalberater Coach Podcast - Branchen-Insights, die dein Geschäft wirklich weiterbringen Simone Straub The Property Couch The Property Couch Ben Kingsley, Opti & The Couch Crew The Pool Guy Podcast Show The Pool Guy Podcast Show David Van Brunt Не учи меня жить Не учи меня жить Алена Борьессон The Midlife Reinvention: How to Find Your Ikigai, Deal with Imposter Syndrome & Build Your Confidence in Career & Life Transitions The Midlife Reinvention: How to Find Your Ikigai, Deal with Imposter Syndrome & Build Your Confidence in Career & Life Transitions Kavita Ahuja, Founder of It's My Time Now Coaching, Inspired By Mel Robbins, Oprah Winfrey, Brene Brown, Deepak Chopra, Vishen Lakhiani, Cathy Heller
Sales Training. Close It Now!

Business

Sales Training. Close It Now!

Sam Wakefield

"Who Is You?" - Refrigerant Responsibility & EPA Rules with Les Rhynard & Adam Dykstra

July 01, 2026 4:35pm 1:21

Every ounce of refrigerant you leave behind is money you bought and threw in the trash.Most HVAC and home services companies have no idea how much refrigerant they're actually losing, what it's costing them, or that the ...

If You Can't Lead One, You Can't Lead Any" - The 360° Extreme Ownership Framework

June 05, 2026 6:20pm 35 min

Do you feel micromanaged right now? Your boss breathing down your neck? Asking for more details, more plans, more updates? You're probably thinking it's a boss problem. But Sam's going to tell you something that might st...

$45K to $150K/Month in 90 Days - How Sam & Doug Scaled This Plumbing Business

May 29, 2026 8:45am 35 min

This is how you scale a contracting business without burning yourself out.Sam Wakefield and Doug C. Brown just became business partners. Sam's been training contractors on sales and systems for years. Doug took Tony Robb...

Comfort Advisor vs Selling Technician - The Journey, Pros, Cons, and What You Need to Know

May 23, 2026 11:50am 1:25

Christian Moore is one of the few people who's been wildly successful in BOTH roles. Comfort advisor at a 52 million dollar company. Project manager at a 2.5 million dollar company. Now selling technician at Cowboys AC i...

The Parallel Universe Closing Tool - How to Get Past "I Need to Think About It"

May 12, 2026 4:40pm 22 min

How many times have you been in an appointment where everything was going great, and then they hit you with one of these:"I need to talk to my spouse.""This is a big decision. I need to think about it.""I'm getting three...

She Tripled Her Family's HVAC Business - Now She's Fixing Everyone Else's Marketing

May 04, 2026 5:00am 1:12

This episode is different. Crystal Williams didn't study marketing in some classroom and decide to sell services to contractors. She was born into the trades. Her grandfather, father, and brother all built and ran McWill...

Stop Tripping Out About Your Appointments - The 6-Year-Old in a Batman T-Shirt

April 24, 2026 5:00am 30 min

How much time do you spend actually doing the work of sales versus how much time do you spend tripping out about the appointment?Be honest. You're driving to the appointment, mentally role-playing every possible scenario...

How to Train Your Homeowner (And Why They're Waiting For You to Lead)

April 17, 2026 5:00am 29 min

How many times have you presented options and gotten "Let me think about it"?Here's what's actually happening: They have no idea how to make this decision. They've bought HVAC once, maybe twice in their life. They don't ...

Digital Marketing Guys With Tool Belts: The AI Search Revolution No One's Talking About

April 10, 2026 5:00am 1:11

This episode is different. Sam sits down with Kyle Sattler and Paul Olson from So Good Marketing—and these aren't your typical digital marketing guys. Paul started as a plumber cutting thread at 11 years old, worked his ...

Warren Buffett Would Outsell You: The Credibility Principle

April 03, 2026 11:50am 30 min

Picture this: You're at the park on a perfect 75-degree day. An old guy sits next to you and starts rattling off investment advice. You're half-listening, being polite, but not really paying attention. 45 minutes later, ...

Stop Saying "Only" and "Just": The Words That Kill Your Value

March 28, 2026 8:30pm 34 min

"Stop Saying 'Only' and 'Just': The Words That Kill Your Value"When was the last time you heard a Mercedes commercial say, "It's only $95,000"? Or a Porsche salesperson tell you, "It's just $120,000"? Never. Because prem...

Show Your Work: Why The Right Answer Still Loses The Sale

March 14, 2026 12:15pm 30 min

You just spent 45 minutes diagnosing the problem. You know exactly what's wrong. You're confident in your solution. And then they say, "Let me think about it." Or worse: "I want to get a second opinion."What just happene...

They Already Said Yes: Understanding the Tipping Point

March 06, 2026 3:00pm 30 min

If you've ever had a homeowner act standoffish or hover over you while you work—it's not about you. By the time you showed up, they already said yes.When that phone rings, it means they've hit an emotional tipping point....

Stop Fighting Objections: Build a System That Eliminates Them Before They Start

February 20, 2026 4:00am 1:05

Stop Fighting Objections: Build a System That Eliminates Them Before They StartIf objections keep showing up at the end of your appointments, this episode will change the way you look at your entire sales process. Sam si...

Isolate the Real It: The Diagnostic Approach to Closing More Sales

February 13, 2026 4:00am 27 min

"Isolate the Real It: The Diagnostic Approach to Closing More Sales"You didn't lose that sale because of price, product, or timing. You lost it because you never isolated the Real It—the actual thing standing in the way....

Mental Health, Masculinity, and Success: The Conversation Most Men Avoid | William Fruin

February 06, 2026 1:05pm 54 min

Mental health isn’t separate from success — it quietly determines it.In this episode of the Close It Now Podcast, Sam Wakefield sits down with William Fruin, host of Normalizing Men’s Mental Health, for an honest convers...

Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan Bell

January 30, 2026 4:00am 1:10

Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan BellMost sales conversations are lost long before the technician or salesperson ever walks into the home. In this episode, Sam ...

Why Sales Feels Hard — And What No One Ever Taught You About It

January 23, 2026 4:00am 37 min

Why Sales Feels Hard — And What No One Ever Taught You About ItIf sales feels awkward, uncomfortable, or forced, there’s probably nothing wrong with you. In this episode, Sam Wakefield breaks down why sales feels hard fo...

How Damon Lilly Built a $2.2M HVAC Company in 12 Months

January 13, 2026 3:06pm 58 min

Episode TitleHow Damon Lilly Built a $2.2M HVAC Company in 12 MonthsOpening HookWhat if the reason most HVAC companies struggle isn’t marketing, pricing, or competition — but how they’re built from day one? In this episo...

Sales 101 Ep 4: How to Present Price Without Pressure

January 06, 2026 6:50pm 29 min

Sales 101: How to Present Price Without PressureOpening HookPrice isn’t what kills most sales. The moment after price does. In this episode, Sam Wakefield breaks down how to present options, talk about price calmly, and ...

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