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The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches Michelle Lake Colorado Rockies News Today | 2 Min News | The Daily News Now! Colorado Rockies News Today | 2 Min News | The Daily News Now! The Daily News Now! Seattle Mariners News Today | 2 Min News | The Daily News Now! Seattle Mariners News Today | 2 Min News | The Daily News Now! The Daily News Now! Claret & Blue Podcast Claret & Blue Podcast Reach Podcasts Detroit Red Wings News Today | 2 Min News | The Daily News Now! Detroit Red Wings News Today | 2 Min News | The Daily News Now! The Daily News Now! Pittsburgh Pirates News Today | 2 Min News | The Daily News Now! Pittsburgh Pirates News Today | 2 Min News | The Daily News Now! The Daily News Now! San Francisco Giants News Today | 2 Min News | The Daily News Now! San Francisco Giants News Today | 2 Min News | The Daily News Now! The Daily News Now! THE RUNNING EFFECT PODCAST THE RUNNING EFFECT PODCAST Dominic Schlueter Classic Baseball Radio Classic Baseball Radio Ewan Spence Up All Night Up All Night RTÉ FCA Daily: Alles over voetbal FCA Daily: Alles over voetbal FC Afkicken Expressen Fotboll Expressen Fotboll Expressen Cleveland Cavaliers News Today | 2 Min News | The Daily News Now! Cleveland Cavaliers News Today | 2 Min News | The Daily News Now! The Daily News Now! The Greg Hill Show The Greg Hill Show Audacy Jones and Keefe Jones and Keefe Audacy Boomer & Gio Boomer & Gio Audacy Grilling At The Green Grilling At The Green JT Packernet Podcast: Daily Green Bay Packers Podcast Packernet Podcast: Daily Green Bay Packers Podcast AC Sports Karsch and Anderson Karsch and Anderson Audacy WhatCulture Wrestling WhatCulture Wrestling WhatCulture.com The Kevin Sheehan Show The Kevin Sheehan Show Audacy The Valenti Show The Valenti Show Audacy The Ken Carman Show with Anthony Lima The Ken Carman Show with Anthony Lima Audacy The Redmen TV - Liverpool FC Podcast The Redmen TV - Liverpool FC Podcast The Redmen TV The Lure Lab - Fishing Tackle Podcast The Lure Lab - Fishing Tackle Podcast Serious Angler Soothing Storms Soothing Storms Sol Good Network Nature Sounds for Sleep, Meditation, & Relaxation Nature Sounds for Sleep, Meditation, & Relaxation Sol Good Media Hardwood Knocks: An NBA Podcast Hardwood Knocks: An NBA Podcast HardwoodKnocks: An NBA Podcast Shan and RJ Shan and RJ Audacy New York Yankees News Today | 2 Min News | The Daily News Now! New York Yankees News Today | 2 Min News | The Daily News Now! The Daily News Now! Cleveland Guardians News Today | 2 Min News | The Daily News Now! Cleveland Guardians News Today | 2 Min News | The Daily News Now! The Daily News Now! Locked On Kings - Daily Podcast On The Los Angeles Kings Locked On Kings - Daily Podcast On The Los Angeles Kings Eddie Garcia, Locked On Podcast Network Run Canada Podcast Run Canada Podcast Kirsten Parker 1874 1874 1874: The Aston Villa Channel RTL Foot RTL Foot rtl Test Match Special Test Match Special BBC Radio 5 Live Fantasy Football Scout - FPL Tips Fantasy Football Scout - FPL Tips Fantasy Football Scout
The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Sports

The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Michelle Lake

Episode 132 - How to Out-Coach AI

July 01, 2026 5:00am 21 min

AI is coming for a lot of industries. But is it coming for ours?This episode is for every coach who's had a quiet worry in the back of their mind about what AI means for the future of endurance coaching. And for the coac...

Episode 131 - The One Thing You Can Do Now To Improve Retention

June 24, 2026 5:00am 17 min

I just got back from Happy Valley 70.3 with 10 athletes on the course.And I've been thinking about what coaches can do RIGHT NOW, in mid to late June, that will pay off all the way through 2027.It's not a funnel. It's no...

Episode 130 - How to Fix Your Content So It Converts

June 17, 2026 5:00am 16 min

You're spending hours on a single post. You edit it, sleep on it, edit it again, and still don't hit publish. And when you finally do? Crickets.Sound familiar?In this episode, I get real about why your content isn't conv...

Episode 129 - 4 Apps That Changed How I Coach (And Run My Business)

June 10, 2026 5:00am 27 min

Four apps. Around $20/month each. Hours saved every single week.In this episode, I'm walking you through the exact tools I've added to my coaching business that have changed how I interact with athletes, process informat...

Episode 128 - What We Learned in the Sales Sprint

June 03, 2026 5:00am 19 min

85 coaches. Five days. Inquiries by day two.In this episode, we discuss what we did in the Sales Sprint last week and what it proved.The Sales Sprint ran May 18th–22nd and the results spoke for themselves. This episode b...

Episode 127 - The Risk in Upleveling

May 27, 2026 5:00am 25 min

You wanted a full roster. Now you have it. So why does it feel like you're stuck?A full roster doesn't mean you've made it. It means the rules just changed. And if you don't know what's coming, you'll hit a wall you neve...

Episode 126 - How I Post on IG in 10-15 Minutes

May 20, 2026 5:00am 22 min

You're not bad at content. You're bad at deciding. There's a difference, and that difference is costing you hours every week.In this episode, I break down the exact 5-step system I use to get a post out fast without sacr...

Episode 125 - Stop Waiting for Inquiries. Go Get Them.

May 13, 2026 5:00am 14 min

You created the thing. You posted the certificate. You updated your bio. And now you're waiting.Here's what nobody tells you: changing your identity to "coach" doesn't automatically move athletes into your inbox. That's ...

Episode 124 - AI for Content: Yes or No?

May 06, 2026 5:00am 14 min

Should you be using AI for your content? The answer isn't what you think. I break down where AI is a hard no, where it's a strong yes, and why the real opportunity might not be content at all.What you'll hear:Why one-lin...

Episode 123 - Inside a Virtual Event

April 29, 2026 5:00am 21 min

I'm pulling back the curtain on what actually happens inside a Dream to 7 mastermind virtual retreat. Eight hours. Three power topics. A room full of the next generation of big endurance businesses. This episode gives yo...

Episode 122 - The 2 Buckets Every Advanced Coach Needs

April 22, 2026 5:00am 20 min

Are you layering on offers faster than you can grow them? In this episode, I break down the two critical capacity buckets that determine whether your business scales or stalls. Whether you're just getting started or alre...

Episode 121 - Your Certification Won't Get You Athletes. Here's What Will.

April 15, 2026 5:00am 26 min

Your training has a plan. Your business should too.In this episode, we get real about the biggest mistake new endurance coaches make: treating their business like a casual workout instead of a structured training plan. I...

Episode 120 - A Simple Business Hack

April 08, 2026 5:00am 21 min

Are you unknowingly slowing down your own business growth? In this episode, I dig into one of the most common (and most overlooked) mindset traps that keeps endurance coaches stuck.It's not a strategy problem. It's not a...

Episode 119 - What Drives My Business

April 01, 2026 5:00am 19 min

In this episode, I'm pulling back the curtain on something I've been wanting to talk about for a while: the three core values that drive everything we do inside the Dream Programs. This episode came straight out of a pos...

Episode 118 - How to Make Risk Feel Easier

March 25, 2026 5:00am 25 min

Many endurance coaches delay taking action because risk feels uncomfortable...whether it’s posting content, sending follow-up emails or showing up on video. In this episode, I break down why fear, perfectionism and avoid...

Episode 117 - HYROX and Its Impact on Endurance Business

March 18, 2026 5:00am 33 min

After 16 years in endurance coaching, I decided to try something new and signed up for HYROX DC. In this episode, I share how I got pulled into the HYROX world, how I prepared and my early thoughts on this rapidly growin...

Episode 116 - The Hidden Cost of Trying to Be Everything to Everyone

March 11, 2026 5:00am 21 min

Many coaches, whether you’re brand new or years into your business, still carry the fear: If I stop overdelivering, will people stop valuing me?When doubt creeps in, it’s easy to overfunction: giving more than promised, ...

Episode 115 - Yes, You Can Do This

March 04, 2026 5:00am 21 min

Let's talk about SALES. It's not that bad word that you were told it should be, it's how you help more athletes!Business coaching is really marketing and sales coaching. But, most of us feel nervous about the risk of put...

Episode 114 - So You Say You Don't Have Enough Time...

February 25, 2026 5:00am 19 min

We say we don’t have enough time… but where is it actually going?In this episode, I’m sharing a few efficiency hacks helping me get time back in my day, from staying off my phone (including a new toy I’m loving) to setti...

Episode 113 - The One Habit That Is Holding You Back From Success

February 18, 2026 5:00am 16 min

Here’s the thing I keep seeing: Coaches with a lack of boundaries, aka people pleasing. Being available to everyone all the time. In this episode, we talk about why this is actually NOT going to work and we focus on how ...

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