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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Chris Schaeffer, Certified Google Ads Specialist AI Fire Daily AI Fire Daily AIFire.co CountryWide CONNECT CountryWide CONNECT CountryWide Media La finanza amichevole La finanza amichevole Alessandro Fatichi L'éco and You L'éco and You RTL She Supply Chains She Supply Chains Supply Chain Experts | Katie Holman & Courtney Andersen Farm4Profit Podcast Farm4Profit Podcast David Whitaker, Corey Hillebo, Tanner Winterhof E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies Bobby Hewitt The Diary Of A CEO with Steven Bartlett The Diary Of A CEO with Steven Bartlett DOAC Shared Practices | Your Dental Roadmap through Practice Ownership Shared Practices | Your Dental Roadmap through Practice Ownership Dr. George Hariri | Shared Practices Network MENTOR360 MENTOR360 Luis Ramos All Ears English Podcast All Ears English Podcast Lindsay McMahon and Michelle Kaplan People Soup People Soup People Soup Living the Dream with Curveball Living the Dream with Curveball curveball Recruitment Mentors Podcast Recruitment Mentors Podcast Hishem Azzouz Resilient Supply Chain— stories and strategies that keep business moving Resilient Supply Chain— stories and strategies that keep business moving Tom Raftery El Club de Inversión podcast El Club de Inversión podcast El Club de Inversión Lets Run Facebook Ads: The Podcast Lets Run Facebook Ads: The Podcast Nick Boddington Health Coach Success Health Coach Success Dr.Stephen Cabral Duped: The Dark Side of Online Business Duped: The Dark Side of Online Business Michelle Mazur and Maggie Patterson Econ Dev Show Podcast - Economic Development Econ Dev Show Podcast - Economic Development Dane Carlson The Wholehearted Business Show The Wholehearted Business Show Laura Agar The Dave Gerhardt Show (from Exit Five) The Dave Gerhardt Show (from Exit Five) Exit Five Gewoon Doen: Ondernemersradio voor en door ondernemers met FastForwardAmy Gewoon Doen: Ondernemersradio voor en door ondernemers met FastForwardAmy Amy Vandeputte THE DR. BETH'S podcast THE DR. BETH'S podcast Dr. Beth Le Déclic | Podcast par Alec Henry Le Déclic | Podcast par Alec Henry Le Déclic | Podcast par Alec Henry Making Money Making Money Damien Jordan & Timeyin Akerele from Most Retail Roundup [news, trading updates & stories from Retail Economics] Retail Roundup [news, trading updates & stories from Retail Economics] Retail Economics Pharma and BioTech Daily Pharma and BioTech Daily Pharma and BioTech News The Hitstreak The Hitstreak Nick Hiter Vertriebsverliebt. Praxnisnahe Verkaufstipps direkt für die Umsetzung Vertriebsverliebt. Praxnisnahe Verkaufstipps direkt für die Umsetzung Helena Schäfer Voices of BlueScope Voices of BlueScope BlueScope The Storm Fitness Academy Podcast The Storm Fitness Academy Podcast Jon Bond BSc (Hons), MSc, PGCE, QTS Dental Hygiene Basics Dental Hygiene Basics Dental Hygiene Basics Should I Invest in Bitcoin?   Grow Your Wealth & Understand the Cryptocurrency Bit Coin, for Millennials Serious About Money and Investing Should I Invest in Bitcoin? Grow Your Wealth & Understand the Cryptocurrency Bit Coin, for Millennials Serious About Money and Investing Myles Dhillon | Bitcoin Investing & Wealth Building | Dave Ramsey, Ramit Sethi, Robert Kiyosaki , Anthony Pompliano / Pomp, Michael Saylor, Raoul Pal Forging Resilience Forging Resilience Aaron Hill Retail Daily Minute Retail Daily Minute Omni Talk Retail
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Business

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, Certified Google Ads Specialist

Did You Just Break Your Google Ads? 4 Most Dangerous Google Ads Changes (Episode 519)

June 28, 2026 10:00pm 31 min

This week Chris Schaeffer answers questions from listeners and discusses 4 ways to break your Google Ads account. Don't make these key mistakes that can result in an unrecoverable campaign.Try Opteo for free for 28 days ...

Google AI Max & AI Mode (Episode 518)

June 21, 2026 10:00pm 31 min

Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand ...

This is the Best Way to Manage Keywords! (Episode 516)

June 14, 2026 10:00pm 25 min

Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free ...

Responding To A Listener’s Google Ads Challenge (Episode 516)

June 07, 2026 10:00pm 30 min

In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffe...

3 Big Announcements from Google This Year (Episode 515)

May 31, 2026 10:00pm 27 min

Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to ...

Answering 5 Questions from Listeners (Episode 514)

May 24, 2026 10:00pm 35 min

Answering questions from listeners this week!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.com

AI Audits, Free Audits, and Paid Audits (Episode 513)

May 17, 2026 10:00pm 28 min

Getting an expert opinion about your Google Ads campaigns is always a good thing, right? Well let's talk about that. In today's episode Chris Schaeffer and Joey Bidner discuss the three types of audits you can get. Free,...

Should You Exclude by Age & Income Demographics? (Episode 512)

May 10, 2026 10:00pm 29 min

Do you know how Google determines the age, gender, and income of your paid traffic? Well that's an important question to ask! In today's podcast we discuss why you should not exclude traffic based on obscure demographics...

The State of Google Ads in 2026 (Episode 511)

May 03, 2026 10:00pm 29 min

This week Chris Schaeffer a Google Ads expert manager and consultant discusses the state of Google Ads in 2026. There are a lot of things that have changed and these topics are weighing heavy on today's advertisers. Let'...

The Hidden Lies Of Google Ads Agencies (Episode 510)

April 26, 2026 10:00pm 30 min

It's sad but true. People lie. Companies lie. And there are real victims. Google Ads expert Chris Schaeffer discusses 9 ways that Google Ads experts lie to their clients and how you can spot those scams to avoid being a ...

How I Would Launch a New Campaign From Scratch In 2026 (Episode 509)

April 19, 2026 10:00pm 30 min

If you had to build a business that would be more likely to succeed in Google Ads what would it look like? Well that's the topic of this week's show. Chris Schaeffer discusses 3 ways to make a brand new campaign succeed ...

10 Hidden Settings In Google Ads (Episode 508)

April 12, 2026 10:00pm 33 min

There really are settings and features in Google Ads that are hidden. And some of these settings can make a big difference in the performance of your search campaigns. In today's podcast Chris Schaeffer, an expert of Goo...

Stealing Clicks From Your Competitors (Episode 507)

April 05, 2026 10:00pm 25 min

Let's talk about competitor campaigns on Google Search. Should you run ads against competitors? Is it worth it? In today's episode Chris Schaeffer discusses the best way to proceed if you plan to spend money on competito...

Tips for Shopping, Search, and Display Campaigns (Episode 506)

March 29, 2026 10:00pm 37 min

This week Chris Schaeffer answers questions from listeners. He covers topics around conversion actions in your campaigns, hidden search terms, image assets and display campaigns. And Joey Bidner shares a great tip for op...

How To Train Google Ads With Conversions (Episode 505)

March 22, 2026 10:00pm 27 min

Feed the algorithm! That's the secret we are talking about in today's podcast. Learn how to create a campaign that can be trained to generate better traffic than other traditional methods. This strategy focuses on using ...

Your Paid Search Questions Answered (Episode 504)

March 15, 2026 10:00pm 29 min

How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with Chris Schaeffer. Answ...

#1 Secret to Improving Broad Match Keywords (Episode 503)

March 08, 2026 11:00pm 21 min

If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out...

How Exact Match Keywords Actually Function (Episode 502)

March 01, 2026 10:00pm 26 min

This week Chris Schaeffer discusses the truth behind how exact match keywords work in 2026. Let's talk about what Google says an exact match keyword is allowed to do and what really happens when you run an exact match ke...

Demystifying Performance Max (Episode 501)

February 22, 2026 10:00pm 29 min

This week Joey Bidner discusses Performance Max campaigns. Let's try and demystify this often confusing PPC campaign type. Also Chris Schaeffer discusses the often forgotten tool, Google Ads Editor.Try Opteo for free for...

6 REALLY GOOD Questions from Listeners (Episode 500)

February 15, 2026 10:00pm 30 min

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from...

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