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Sports Marketing Machine Podcast

Business

Sports Marketing Machine Podcast

Jeremy Neisser

171 - Why Your Email List Is Your Most Underused Asset (And How to Fix It)

June 26, 2026 2:00pm 32 min

Send us Fan MailEmail is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-blast sending leaves money on the table — 70 to 75% cart abandonment, 80 t...

170 - Group Sales 101 — Great Reps Place Groups

June 17, 2026 7:00pm 13 min

Send us Fan MailMost group sales reps are order takers. The buyer asks for a date, the rep says yes, and the marquee game ends up at 55% capacity while groups scatter across midweek nights with no draw. In Episode 170 of...

169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach

June 15, 2026 9:00pm 17 min

Send us Fan MailThe same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a different channel. In Part 2 of the Group Sales 101 series, Jerem...

168 - Group Sales 101 — Part 1- Personalization Wins Group Sales

June 11, 2026 7:00pm 13 min

Send us Fan MailMost group sales reps are losing deals before they ever hit send. In Part 1 of a new three-part group sales series, Jeremy Neisser breaks down why one email template going to every organization on your li...

167 - The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)

June 04, 2026 6:00pm 14 min

Send us Fan MailIn Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing functions inside a sports organization. Instead of anchoring the conversatio...

166 - How Do You Know If Your Agency Is Actually Good?

May 29, 2026 4:00pm 13 min

Send us Fan MailMost sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outs...

165 - You’re Behind Pace — Now What?

May 22, 2026 8:00pm 33 min

Send us Fan MailYou're halfway through the season and the pacing report says you're behind — maybe way behind. This episode breaks down the three levels of being behind pace, how to diagnose the actual problem instead of...

164 - The “Always / Never” Customer Service Starter List

May 14, 2026 4:00pm 17 min

Send us Fan MailIn this tactical follow-up episode, Jeremy Neisser breaks down how sports teams can create a more consistent fan experience by building a simple “Always Do” and “Never Do” customer service framework. Inst...

163 - Why Your Fan Experience Fails Without Consistency (And How to Fix It)

May 07, 2026 5:00pm 12 min

Send us Fan MailYour customer service problem isn't actually a people problem—it's a consistency problem. When fans get different experiences depending on who they interact with, they blame the organization, not the empl...

162 - How the Wilkes-Barre/Scranton Penguins Increased Ticket Sales by 22% by Making It Easier to Buy

April 30, 2026 5:00pm 46 min

Send us Fan MailMost teams think they have a traffic problem… but it’s actually a buying experience problem. In this episode, Jeremy sits down with Brian Coe of the Wilkes-Barre/Scranton Penguins to break down how simpli...

161 - Connected Marketing: What It Actually Looks Like with Tom Rupp

April 22, 2026 8:00pm 46 min

Send us Fan MailWhat does “connected marketing” actually mean for a sports team? In this episode, Jeremy Neisser is joined by Tom Rupp, co-founder of Revelocity Sports, to break down why so many teams feel stuck even whe...

160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)

April 16, 2026 9:00am 13 min

Send us Fan MailBig news—Sports Marketing Machine has officially joined forces with Revelocity Sports. But this episode isn’t just about the merger… it’s about what it unlocks for you. Jeremy breaks down why the best tea...

159 - Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider

April 08, 2026 10:00am 18 min

Send us Fan MailShould Sports Teams Eliminate the Ticket Office?What if your team stopped selling tickets at the window… completely?In this episode of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down one ...

158 - The Theme Night Framework That Actually Works

April 03, 2026 1:00pm 15 min

Send us Fan MailMost teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building them...

157 - What Your Group Renewal Rate SHOULD Be — And Why They Don’t Come Back

March 25, 2026 9:00am 23 min

Send us Fan MailMost teams sit at a 75–85% group renewal rate… but that’s not the goal — it’s the starting point. In this episode, Jeremy breaks down what elite renewal actually looks like, why groups really don’t come b...

156 - Pros / Cons of Doing Trade Deals with Your Marketing

March 20, 2026 2:00pm 25 min

Send us Fan MailTrade deals are everywhere in sports—but most teams treat them like “free marketing” instead of what they actually are: untracked investments. In this episode, Jeremy breaks down how trade really works, w...

155 - Game Entertainment 101 - How Great Teams Design Crowd Energy

March 16, 2026 9:00pm 17 min

Send us Fan MailMost teams treat in-game promotions as filler between plays. The best teams use them to design the energy of the building.In this episode, Jeremy breaks down what he observed during a Sacramento Kings gam...

154 - How to Make Your Group Sales Page Easier to Buy From

March 08, 2026 3:00pm 15 min

Send us Fan MailGroup ticket buyers aren’t casual fans — they’re planners.Office managers, HR directors, coaches, and teachers are trying to organize an event without creating more work for themselves. If your group sale...

153 - Selling Merchandise on Amazon — The Pros, Cons & Hidden Tradeoffs for Sports Teams

February 28, 2026 12:00pm 27 min

Send us Fan MailShould your team be selling merchandise on Amazon?In this episode, Jeremy breaks down the real strategic implications of adding Amazon as a sales channel — from margin math and SEO strategy to customer da...

152 - Why More Reach Didn’t Mean More Ticket Sales (And What Actually Fixes It)

February 20, 2026 7:00pm 23 min

Send us Fan MailOne team grew social reach from 7 million to 12+ million impressions. Engagement exploded. Video views were up.ROAS? 7–8x.And yet… single-game ticket sales stayed flat.In this episode, Jeremy breaks down ...

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