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Marketing Beyond with Alan B. Hart Marketing Beyond with Alan B. Hart Alan B. Hart Wall Street Breakfast Wall Street Breakfast Seeking Alpha Investing Experts Investing Experts Seeking Alpha Le journal d'Europe 1 Le journal d'Europe 1 Europe 1 Leadership Lessons From The Great Books Leadership Lessons From The Great Books Leadership Toolbox Podcast Network השקעות למתחילים - סטפק & רבינוביץ השקעות למתחילים - סטפק & רבינוביץ רשת אינווסטור 360 JIJI news for English Learners-時事通信英語学習ニュース‐ JIJI news for English Learners-時事通信英語学習ニュース‐ 時事通信社 The Vox Markets Podcast The Vox Markets Podcast Vox Markets Podcast Profiles in Risk Profiles in Risk Insurance Nerds Dietitian Side Hustle Dietitian Side Hustle Katie Dodd, MS, RDN, CSG, LD, FAND Eurodollar University Eurodollar University Jeff Snider GrowthReady Podcast with Steve Mellor GrowthReady Podcast with Steve Mellor Coach Steve Mellor C.O.B. Tuesday C.O.B. Tuesday Veriten MCMANUS (Formerly Mind Shift) with Erwin & Aaron McManus MCMANUS (Formerly Mind Shift) with Erwin & Aaron McManus Erwin McManus + Aaron McManus Start With A Win Start With A Win Adam Contos BiggerPockets Real Estate Podcast BiggerPockets Real Estate Podcast BiggerPockets Money Making Conversations Master Class Money Making Conversations Master Class Rushion McDonald The Expat Money Show - With Mikkel Thorup The Expat Money Show - With Mikkel Thorup Mikkel Thorup Nonprofit Nation with Julia Campbell Nonprofit Nation with Julia Campbell Julia Campbell Redox Grows Redox Grows Redox Bio-Nutrients The Communicative Leader The Communicative Leader Dr. Leah OH Educator Forever Educator Forever Lily Jones, Teacher Advocate Life Changing Money with Barbara Schreihans Life Changing Money with Barbara Schreihans Barbara Schreihans Financial Freedom Now Show Financial Freedom Now Show Toyin Ayandare The ADHD Skills Lab The ADHD Skills Lab Skye Waterson The Mindful Midlife Mom - Mindfulness Practices and Techniques for Mentally Exhausted Moms in the Sandwich Generation The Mindful Midlife Mom - Mindfulness Practices and Techniques for Mentally Exhausted Moms in the Sandwich Generation Valerie Mekki Unconventional Leaders Unconventional Leaders Heather Parady Redefining Wisdom Redefining Wisdom Daniel Cianci Future Finance Future Finance Glenn Hopper & Paul Barnhurst Fresh Oil Podcast with Keith Manley Fresh Oil Podcast with Keith Manley Keith Manley The Green Collar Pod The Green Collar Pod Aparna & Kiersten The Wisconsin Investor The Wisconsin Investor Corey Reyment Monetize Your Influence With Sherri Somers Monetize Your Influence With Sherri Somers Sherri Somers Culture Uncovered Culture Uncovered Recruit the Employer Brentwood Baptist Leadership Podcast: Equipping the Whole Church Staff for Gospel Impact Brentwood Baptist Leadership Podcast: Equipping the Whole Church Staff for Gospel Impact Brentwood Baptist Church The Church3.0 Podcast The Church3.0 Podcast Apollos The Long Game With Ruxandra Podcast The Long Game With Ruxandra Podcast The Long Game With Ruxandra
Marketing Beyond with Alan B. Hart

Negocios

Marketing Beyond with Alan B. Hart

Alan B. Hart

RERELEASE: Bridging the gap between marketers and consumers: Insights from Gayle Troberman, executive advisor at iHeartMedia

July 01, 2026 4:30am 36 min

RERELEASE: From the archives — originally released in July 2025. Are your ads landing with consumers? According to iHeartMedia's "The New American Consumer 2.0" study, 44% of Americans feel ignored by most advertisers....

44: Creating with sales, not for sales: Insights from Vanguard Head of Sales Channel Marketing John Howie

June 24, 2026 4:30am 27 min

What strategies is Vanguard using to help marketing and sales stay aligned while keeping the client at the center? In this episode, Vanguard's John Howie, head of sales channel marketing for the financial advisor servic...

43: How experimentation can fuel marketing effectiveness: Insights from General Motors Executive Director of Marketing and Consumer Engagement Laura Thornton

June 17, 2026 4:30am 22 min

At General Motors, modernizing marketing means more than just adopting new tools—it requires thoughtful experimentation and sound human judgment to apply AI and other innovations while protecting the customer experience....

42: How Adobe is embracing the future of creative work: Insights from Adobe Chief Content and Creative Officer Stacy Martinet

June 10, 2026 4:30am 20 min

What could marketing teams accomplish if they spent less time chasing inputs and more time shaping ideas? In this episode, Stacy Martinet, chief content and creative officer at Adobe, shares her perspective on one of th...

41: Turning brand awareness into loyalty: Insights from Herbalife CMO Hanan Wajih

May 27, 2026 4:30am 20 min

How can marketing help turn brand recognition into meaningful connections? In today's episode, Alan Hart speaks with Herbalife CMO Hanan Wajih about how she views marketing's role in helping lead enterprise transformati...

40: Preparing marketing data for AI: Insights from jeweler David Yurman's global head of CRM, data, customer experience and loyalty, Neha Kovach

May 13, 2026 4:30am 24 min

What does "AI-ready data" look like in a modern marketing organization, and where can it create practical value for marketers? In today's episode Alan Hart talks with Neha Kovach about the practical work marketers may n...

39: How sales and marketing can grow together: Insights from Braze Chief Revenue Officer Ed McDonnell

May 06, 2026 4:30am 39 min

What can stronger sales and marketing alignment look like in practice? In today's episode, Alan Hart talks with Braze Chief Revenue Officer Ed McDonnell about building a career by chasing experiences and skills instead ...

38: Turning customer stories into growth: Insights from Shopify's head of Customer & Industry Marketing, Génesis Miranda Longo

April 29, 2026 4:30am 19 min

How can marketing leaders use AI to scale customer storytelling in ways that drive growth without losing the human connection that matters? In today's episode, Alan Hart talks with Génesis Miranda Longo, Shopify's head ...

37: Adapting to shifts in consumer behavior: Insights from Rich Honiball, retail executive and adjunct instructor at George Mason University

April 15, 2026 4:30am 21 min

How can marketers adapt when consumer behavior is shifting faster than traditional strategies can keep up? In this episode Rich Honiball shares his perspective on navigating the fundamental transformation that's continu...

Rerelease: Unleashing growth with the 'yes, and' strategy with PNC Bank CMO, Jenn Garbach

April 01, 2026 4:30am 33 min

From the archives - orginally released March 2025 Episode Description Jenn Garbach is the chief marketing officer at PNC Bank, where she leads a team of approximately 200 marketing professionals. Her team focuses on bran...

36: Marketing complexity into clarity: Insights from Synopsys CMO Ann Minooka

March 18, 2026 4:30am 46 min

As AI reshapes discovery, how do you make complex tech clear to buyers and demonstrate how marketing is driving growth? Synopsys CMO Ann Minooka shares what it takes to market a highly technical business with clarity, pr...

35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra

March 04, 2026 4:30am 45 min

How can you create marketing that feels like entertainment and drives measurable growth? Chime Chief Growth and Marketing Officer Vineet Mehra breaks down the product and marketing choices he sees fueling Chime's moment...

34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles

February 18, 2026 4:30am 20 min

How do you raise awareness for complex, highly regulated medical therapies when most eligible patients do not even know it exists? At CES 2026, Alan Hart spoke with Naomi Rodiles, senior director of Global Integrated Com...

33: Rethink customer experience orchestration with AI: Insights from Adobe Enterprise CMO Rachel Thornton

February 04, 2026 4:30am 20 min

How can marketing leaders deliver personalization at scale as content demands surge? How do brands protect discoverability as customers shift their search focus from SEO to answer engines and AI agents? At CES 2026, Ala...

32: Strategies to link marketing to revenue: Insights from Anaplan CMO Jim Freeze

January 21, 2026 4:30am 39 min

How might your marketing strategy change if you could prove—with shared baselines and benchmarks—which efforts truly move the needle, and which don't? Anaplan CMO Jim Freeze explains how AI is evolving marketing workflow...

31: Turning a marketing idea into a product: Insights from Sift's former Chief Marketing Officer Armen Najarian

January 07, 2026 4:30am 28 min

What if your next marketing idea could become your company's most valuable product? Armen Najarian, former CMO at Sift, discusses the challenges of marketing in the digital fraud prevention industry, the power of incent...

30: Building billion-dollar brands with purpose: Insights from Mars Wrigley North America & Global Ice Cream President Anton Vincent

December 17, 2025 4:30am 37 min

How can marketing leaders balance rapid change, emerging technology and brand purpose to drive lasting growth and loyalty across a portfolio of iconic brands? Anton Vincent, president of Mars Wrigley North America & Glob...

29: When a brand film works to shift perception: Insights from Lingokids CMO and COO Mikael Journo

December 10, 2025 4:30am 42 min

Lingokids Chief Marketing and Chief Operating officer (CMO and COO) Mikael Journo shares how he skillfully blends data-driven strategies with intuitive decision-making to strike a perfect balance between brand building a...

28: Creating Gen Z FOMO in experiential marketing: Insights from Museum of Illusions Chief Marketing Officer Andy Levey

December 03, 2025 4:30am 42 min

Chief marketing officer (CMO) Andy Levey pulls back the curtain on experiential marketing at the Museum of Illusions (MOI) across the world, revealing the clever strategies that keep audiences coming back long after open...

27: Ford's data decisioning for dealers and drivers: Insights from Ford Motor Company Head of Marketing Technology and Dealer Platforms, Mark Sucrese

November 21, 2025 4:30am 21 min

Ford is using advanced data and analytics to make smarter, more personalized decisions that connect and benefit both its dealers and drivers. Mark Sucrese, head of marketing technology and dealer platforms at Ford Motor ...

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