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2Bobs—with David C. Baker and Blair Enns 2Bobs—with David C. Baker and Blair Enns David C. Baker and Blair Enns Solidarity Works Solidarity Works United Steelworkers Token Metrics Daily Pulse Token Metrics Daily Pulse Token Metrics JIJI English News-時事通信英語ニュース- JIJI English News-時事通信英語ニュース- 時事通信社 האינטרסנטים האינטרסנטים TheMarker Thinking Crypto News & Interviews Thinking Crypto News & Interviews Tony Edward Reusa Wraps Reusa Wraps Reusa Wraps Cork Today Cork Today C103 Fintech Business Podcast Fintech Business Podcast Jason Mikula Crypto News Today | 2 Min News | The Daily News Now! Crypto News Today | 2 Min News | The Daily News Now! The Daily News Now! Estate of Mind — The Art of Selling Luxury Real Estate Estate of Mind — The Art of Selling Luxury Real Estate Institute for Luxury Home Marketing TRXL TRXL Evan Troxel TubeTalk: Your YouTube How-To Guide TubeTalk: Your YouTube How-To Guide vidIQ 鞠强教授:管理心理学 鞠强教授:管理心理学 管理心理学教授鞠强 The Porn Reboot Podcast The Porn Reboot Podcast J.K Emezi CyberHub Podcast CyberHub Podcast James Azar Autoblog News Autoblog News 商周Bar 商周Bar 商業周刊 Marketing School - Digital Marketing and Online Marketing Tips Marketing School - Digital Marketing and Online Marketing Tips Eric Siu and Neil Patel Flipping Mastery Podcast Flipping Mastery Podcast Jerry Norton The Bridgecast with Scott Kinka The Bridgecast with Scott Kinka Bridgepointe Technologies Hospitality Daily Podcast Hospitality Daily Podcast Josiah Mackenzie Everyday AI Podcast – An AI and ChatGPT Podcast Everyday AI Podcast – An AI and ChatGPT Podcast Everyday AI Inversión Dividendos Inversión Dividendos Carlos García Dental Marketing Goat Dental Marketing Goat Gary Bird The Local Click The Local Click DTC Communications Write the Damn Book Already Write the Damn Book Already Elizabeth Lyons Inside The 1581 Inside The 1581 Oklahoma Hospital Association 21st Century Entrepreneurship 21st Century Entrepreneurship Martin Piskoric Retire SMART Podcast Retire SMART Podcast Retire SMART LLC Good Morning, Money! Good Morning, Money! Rosha Entezari Financial Minds: Meet the Experts Financial Minds: Meet the Experts Vizo Financial Living Your Legacy Living Your Legacy Rudy Mawer YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People StellaPop If You Ask Me If You Ask Me Hannah Bradshaw & Sarah Lyons IQT The Quantum Dragon Podcast IQT The Quantum Dragon Podcast InsideQuantumTechnology.com Stock Market Today Stock Market Today Capital Copilot
2Bobs—with David C. Baker and Blair Enns

Business

2Bobs—with David C. Baker and Blair Enns

David C. Baker and Blair Enns

Thirteen Signals Your Website Should Send

July 01, 2026 6:44am 20 min

David shares a quick list of website elements he sees is missing from a lot of creative firms' websites which could help them attract more new business.   Links "13 Signals Your Website Might Send" by David C. Baker for ...

Embrace the Marketing Mess

June 17, 2026 7:07am 24 min

Blair shares what stuck in his mind about marketing success from listening to a recent podcast interview with Rory Sutherland on Liam Curley's Undisputed Authority.   Links "Embrace the Marketing Mess" article by Blair E...

Firms Most at Risk

June 03, 2026 7:13am 26 min

Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every two years whi...

Pricing Resentment

May 20, 2026 6:00am 20 min

Blair sees creative entrepreneurs opening themselves up to pricing resentment from their clients when the value of their contributions diminishes over time, especially when they've created significant economic value at t...

People vs. Profits

May 06, 2026 5:00am 21 min

Prompted by a recent trip to Europe, David considers how the differences between worker protection laws in Europe compared to North America affect starting and running an agency in this fast-changing global economy.   Li...

Three Patterns of Lost Opportunities

April 22, 2026 8:55am 29 min

Blair identifies three recurring categories of lost sales in creative firms and offers solutions to each. Fixing two of these patterns can reap the dividends immediately, and adjusting your sales approach for all three w...

Why Clients Come, Stay, and Leave

April 08, 2026 6:00am 19 min

David sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why clients come to them in the first place, why they choose to continue wor...

Is AI Going to Kill Labor-based Pricing?

March 25, 2026 6:00am 27 min

Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and small — that are still selling time. So he and David discuss what new r...

If I Were Starting a New Firm

March 11, 2026 6:28am 34 min

Blair interviews David about a recent article he's been receiving a lot of feedback on, in which he lists all of the things he would try to incorporate into a brand new creative agency, based on what he's seen and learne...

Decoy or Anchor?

February 25, 2026 6:00am 21 min

Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used ap...

We Are All Closet Socialists

February 11, 2026 6:00am 20 min

Despite the fact that many entrepreneurs hate people telling them what to do, they end up running their own agencies using a "central planning" model. Instead, David encourages entrepreneurial leaders to set clear standa...

Shower Your Way to Sales Success

January 28, 2026 6:00am 20 min

David interviews Blair about his recent article in which he gives us methods to cope with our own natural emotional and physiological responses that can be triggered when unforeseen events unfold within sales conversatio...

Why Entrepreneurs Are Unemployable

January 14, 2026 6:00am 23 min

Blair interviews David about a recent article in which he argues that the very traits that make entrepreneurs successful also make it hard for them to give up being their own boss and join someone else's company.   LINKS...

The Problem of Mechanistic Thinking

December 31, 2025 6:00am 20 min

David interviews Blair about his recent article in which he explores how our businesses are not simple machines that can be tuned (or killed) with specific wrenches, but they are complex adaptive organisms that we need t...

Oppositio Singularis: The Positioner's Folly

December 17, 2025 6:00am 13 min

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expert...

Dealing With the Ghosting Problem

December 03, 2025 8:29am 24 min

Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting problem.   Links "Ghosted....

Defending the Castle When the Moats Are Drained

November 19, 2025 9:19am 30 min

One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look li...

The Four Priorities of Winning New Business

November 05, 2025 6:59am 27 min

What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped. ...

Understanding Earnouts

October 22, 2025 6:00am 25 min

If/when you sell your firm, it'll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts.   LINKS "Understanding Earnouts...

Grow or Die?

October 08, 2025 7:03am 32 min

Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons.   LINKS "Chief Growth Officer" by Blair Enn...

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