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You, Me & CPG by Haines You, Me & CPG by Haines Haines Thinking Crypto News & Interviews Thinking Crypto News & Interviews Tony Edward Reusa Wraps Reusa Wraps Reusa Wraps Cork Today Cork Today C103 The Level Up Latina Podcast The Level Up Latina Podcast Level Up Latina Fintech Business Podcast Fintech Business Podcast Jason Mikula Crypto News Today | 2 Min News | The Daily News Now! Crypto News Today | 2 Min News | The Daily News Now! The Daily News Now! Estate of Mind — The Art of Selling Luxury Real Estate Estate of Mind — The Art of Selling Luxury Real Estate Institute for Luxury Home Marketing TRXL TRXL Evan Troxel TubeTalk: Your YouTube How-To Guide TubeTalk: Your YouTube How-To Guide vidIQ 鞠强教授:管理心理学 鞠强教授:管理心理学 管理心理学教授鞠强 The Porn Reboot Podcast The Porn Reboot Podcast J.K Emezi CyberHub Podcast CyberHub Podcast James Azar Autoblog News Autoblog News 商周Bar 商周Bar 商業周刊 Marketing School - Digital Marketing and Online Marketing Tips Marketing School - Digital Marketing and Online Marketing Tips Eric Siu and Neil Patel Flipping Mastery Podcast Flipping Mastery Podcast Jerry Norton The Bridgecast with Scott Kinka The Bridgecast with Scott Kinka Bridgepointe Technologies Hospitality Daily Podcast Hospitality Daily Podcast Josiah Mackenzie Everyday AI Podcast – An AI and ChatGPT Podcast Everyday AI Podcast – An AI and ChatGPT Podcast Everyday AI Operators Operators Sean Frank, Mike Beckham, Matt Bertulli, and Jason Panzer Inversión Dividendos Inversión Dividendos Carlos García Dental Marketing Goat Dental Marketing Goat Gary Bird The Local Click The Local Click DTC Communications Write the Damn Book Already Write the Damn Book Already Elizabeth Lyons The Public Speaking Podcast The Public Speaking Podcast Lucas Reuterstig & Alex Grabner Jarlung Inside The 1581 Inside The 1581 Oklahoma Hospital Association 21st Century Entrepreneurship 21st Century Entrepreneurship Martin Piskoric Retire SMART Podcast Retire SMART Podcast Retire SMART LLC Good Morning, Money! Good Morning, Money! Rosha Entezari The Scene Projects The Scene Projects The Scene Projects Financial Minds: Meet the Experts Financial Minds: Meet the Experts Vizo Financial Living Your Legacy Living Your Legacy Rudy Mawer YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People StellaPop If You Ask Me If You Ask Me Hannah Bradshaw & Sarah Lyons IQT The Quantum Dragon Podcast IQT The Quantum Dragon Podcast InsideQuantumTechnology.com Stock Market Today Stock Market Today Capital Copilot
You, Me & CPG by Haines

Business

You, Me & CPG by Haines

Haines

Why Brits Don't Drink Boxed Wine, When The French Do? #31

June 30, 2026 7:00pm 44 min

Boxed wine is nothing new… but what Laura Riches is building with Laylo absolutely is. She's stripping the format to its barebones, and rebuilding it in the image of something that challenges our innate perceptions of bo...

Brand Growth Tactics from Liquid Death, Goodrays, Karma Drinks, Red Bull and more, with CPG superstar Ben Dando #30

May 27, 2026 7:00pm 1:04

Danone. Red Bull. Liquid Death. Karma Drinks… Ben Dando has seen the CPG drinks sector from every unfiltered angle..En route, he’s picked up a truck-full of accolades, from Marketing Week’s Top 100 to THREE nominations f...

How Tenzing Are Taking On Red Bull & Monster With The Good Energy Revolution, Ft. Huib van Bockel #29

April 14, 2026 7:00pm 47 min

The energy drinks category has grown year-on-year for three decades. Red Bull and Monster have dictated play; their high-octane branding has written the rulebook for how energy drinks show up on shelf and in culture.But ...

How NICE are Crushing Wine Category Codes with Co-Founder, Lucy Busk #28

March 31, 2026 7:00pm 40 min

Only a few years ago, if you wanted wine on-the-go your options were limited to the semi-palatable 187ml PET plastic bottle or its unhelpful sibling, the pseudo-wine glass with a foil lid. Neither have a great OTG consum...

How Double Dutch are Making Mixers the Main Character with Raissa De Haas #27

March 17, 2026 8:00pm 35 min

Tonic water is the classic challenger brand case study, and now it’s going through a second wave of disruption.Two decades ago, the category was unloved - lacking vibrancy, cultural resonance and innovation.Then Fever Tr...

The Fightback: Is 2026 the Year Alcohol Roars Back? With Paul Thomas, Rob Wallis & Tristram Coates #26

February 17, 2026 7:00pm 1:01

Is 2026 The Year Alcohol Roars Back?The headlines spell the end for booze: Executive departures, decline, doom.The true story? It’s much more nuanced. In pockets, alc is flying. Gen Z participation is up. Spend is up. Dr...

What is The Future of Drinking? Designing Drinks in a World Where Experience Trumps ABV #25

November 04, 2025 7:00pm 1:04

What does it mean to ‘go for a drink’ in 2025, and what’s at stake for those vying for a place in everyone’s glass?Gone are the days of the binary option. ‘Alcohol vs 0% beer’ has been replaced by functional beverages, a...

“Nothing Tastes as Good as Skinny Feels”: How to Prepare for GLP-1's Radical Impact on Food & Drink with Unilever, Carlsberg Britvic and Mintel #24

October 07, 2025 7:00pm 1:04

GLP-1s. Miracle weight-loss drugs. They’re the single most disruptive force that CPG has faced in decades. They shrink appetites, and if you’re not paying attention, could shrink your category too…It's forecast to be a $...

How to Disrupt Dusty Categories – The Pip & Nut Playbook with Pippa Murray #23

July 08, 2025 7:00pm 44 min

Pip & Nut’s ascendence from fledgling brand to exemplary B Corp has proven a stale industry wrong; joy, quality and ethics can live in the same jar.Pippa Murray is one of the UK’s brightest brand builders, and the impres...

How Trip Are Outselling Red Bull, Diet Coke and Heineken By Playing A Different Game #22

June 11, 2025 7:00pm 52 min

Calm amid the chaos is a feeling which, if it could be bottled, is a no-brainer; Olivia Ferdi has achieved exactly that with TRIP…The CBD drinks brand has previously featured in our ‘That Will Never Work’ segment of the ...

'Fall In Love With Problems, Not Solutions’ - Carlsberg CMO Yves Briantais on Regaining Iconicity, Backing Bravery, and Accelerating Creative Culture #21

May 13, 2025 7:00pm 48 min

The playbook for today’s guest on You, Me & CPG is bold. It’s brave. It’s divisive. But above all else, it’s memorable.As Carlsberg’s CMO, Yves Briantais intends to write the culture, not follow it. The aim is to elevate...

Puns, Protein and Perseverance - How Surreal Won Breakfast #20

December 17, 2024 7:00pm 46 min

Saying ‘bye’ to beige in the cereal aisle in more ways than one, ‘Surreal’ is the prime example of a brand that’s genuinely fun, and unapologetically bold.The humour that runs through ‘Surreal’ never undermines the very ...

OLIPOP: Taking On The Giants #19

October 01, 2024 7:00pm 1:01

David Lester’s career would be impressive enough from the past alone, but Olipop’s conquest of the US cements his efforts as a tour de force.The prebiotic, RTD soda brand is a poster child for startup success, hot off th...

'We Were Told This Will Never Work' ROB WALLIS, Co-Founder of Moth Drinks, the UK’s No.1 Margarita On No-Fear, Raising Capital, Pivoting Format & USA Ambitions #18

September 03, 2024 7:00pm 50 min

It takes years to make an overnight success, and when that success is sparked by your ‘first and only good idea’, you can’t help but think it’s something truly special.Moth Drinks boldly leads its category, flying the fl...

“Telling The Truth Doesn’t Make You Very Popular.” PAUL THOMAS on Radical Candour & Why Honesty and Trust Are The Foundation for Commercial Success’ #17

August 06, 2024 7:00pm 48 min

Paul Thomas’ honesty is an unstoppable force; his truth might make for uncomfortable listening, but it’s the only way he knows.He’s amassed experience with Asahi, Guinness, Peroni and currently resides with Suntory, and ...

‘The More Creativity Makes People Feel - The More People Buy, Give, Vote, and Do!’ JOHN KEARON on Predicting Politics, The Success of System 1 & The Formula for Successful Innovation #16

June 25, 2024 7:00pm 52 min

The more that creativity makes people feel, the more that they’ll buy, give, vote and do.That’s the sharp insight that can only be attributed to a powerhouse like John Kearon, a creative catalyst with a grip on the indus...

‘Looking Good and Actually Feeling Good.’ - JESSICA GLOVER on the Convergence of Health & Wellbeing Categories, How to Cut Through a Cluttered Space and Tapping Into Gen Z #15

May 14, 2024 7:00pm 54 min

No industry is static, nor can it stand on its own - the coalescence of beauty with health proves just as much.Jess Glover remains on the forefront of such a movement, an aspirational marketer with roles formerly in Reck...

‘Never Settle In The Pursuit Of What You Want’ JAMES DASHWOOD CHASE, Founder of Chase Distillery, on his Farming Mentality, Refusal to Settle, Embracing New Trends and Tapping into Men’s Wellness #14

April 30, 2024 7:00pm 35 min

There’s seldom a more admirable sight in FMCG than a relentless desire for the best; it’s a trait worth its weight in gold.James Dashwood Chase is an entrepreneur with pedigree, and his CV speaks volumes - Co-Founding Ch...

‘Making Tequila Your First Drink Of The Night, Not Your Last…’ JACK VEREKER on The Tequila Category, the Importance of Timing in Business and How to Spot Your Opportunities #13

April 02, 2024 7:00pm 46 min

Tequila is among the fastest growing and most vibrant categories, with endorsements from famous faces pervading the space.It takes a keen eye, love of the spirit, guts and an equally bold Co-Founder to find a gap in the ...

‘Know What You Are Good At – It’s A Superpower.’ JASMINE WICKS-STEPHENS on Faace, her fuss-free skincare, THAT Dragons’ Den episode and juggling being a Mum & an entrepreneur #12

March 19, 2024 8:00pm 44 min

Entering the Dragon’s Den is often a real sink or swim moment, and under the pressure and watchful eyes of the nation, we saw Jasmine Wicks-Stephens shine.Exiting the infamous entrepreneurial amphitheatre with three Drag...

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