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The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy Fexingo The Art of War by Sun Tzu The Art of War by Sun Tzu Sun Tzu Blockchain Basics: Crypto, NFTs & Web3 Explained Blockchain Basics: Crypto, NFTs & Web3 Explained ELMA Chat GPT Podcast Chat GPT Podcast Sol Good Network 50 Shades of Planning 50 Shades of Planning Samuel Stafford The Data Center Daily The Data Center Daily The Data Center Daily — Lantern Podcasts JIJI news for English Learners-時事通信英語学習ニュース‐ JIJI news for English Learners-時事通信英語学習ニュース‐ 時事通信社 The Daily Finance Brief | Markets, Business and Economic News The Daily Finance Brief | Markets, Business and Economic News The Daily Finance Brief The Gemini Brief - Investment Deep Dives The Gemini Brief - Investment Deep Dives Lukasz Tomicki and LRT Capital Management LLC 【我交易過人生】 【我交易過人生】 凡爸 China Update China Update Tony JIJI English News-時事通信英語ニュース- JIJI English News-時事通信英語ニュース- 時事通信社 The Ramsey Show Highlights The Ramsey Show Highlights Ramsey Network Ready For Retirement Ready For Retirement James Conole, CFP® The Think Media Podcast The Think Media Podcast Think Media Maximum Lawyer Maximum Lawyer Tyson Mutrux Becker’s Healthcare Podcast Becker’s Healthcare Podcast Becker's Healthcare Scale Your Insurance Agency | Hosted Daniel Metcalf & Mike Stromsoe Scale Your Insurance Agency | Hosted Daniel Metcalf & Mike Stromsoe Daniel Metcalf and Mike Stromsoe Wheel Talk Wheel Talk Ryan Durbin & Becca Otis Successful Farming Podcast Successful Farming Podcast Successful Farming Wealth Juice | Real Estate, Entrepreneurship & Investing Wealth Juice | Real Estate, Entrepreneurship & Investing Cory Jacobson, Ryan Bevilacqua She Coaches Coaches She Coaches Coaches Candy Motzek | Life & Business Coach 財訊 《Wealth Magazine》 財訊 《Wealth Magazine》 財訊雙週刊 Working Ranch Radio Show Working Ranch Radio Show Justin Mills Third Alarm Cowboys Podcast Third Alarm Cowboys Podcast Heath Meredith The KE Report The KE Report KE Report The Pomp Podcast The Pomp Podcast Anthony Pompliano The Unforget Yourself Show The Unforget Yourself Show Mark and Katie Stock Movers Stock Movers iHeartPodcasts The Drive Car Show The Drive Car Show The Drive with Lauren & Karl AI News Podcast | Latest AI News, Analysis & Events | Daily Inference AI News Podcast | Latest AI News, Analysis & Events | Daily Inference AI Daily DX Today | No-Hype Podcast & News About AI & DX DX Today | No-Hype Podcast & News About AI & DX Rick Spair AD7 Devocional - Diferente / Inverso AD7 Devocional - Diferente / Inverso AD7 Devocional Leadership Lessons From The Great Books Leadership Lessons From The Great Books Leadership Toolbox Podcast Network Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights Family Office Podcast: Billionaire & Centimillionaire Interviews & Investor Club Insights Richard C. Wilson, CEO of Family Office Club The Private School Leader Podcast The Private School Leader Podcast Mark Minkus Bitcoiners - Live From Bitcoin Beach Bitcoiners - Live From Bitcoin Beach Mike Peterson
The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

Business

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

Fexingo

How Google Ads Ad Strength Scores Impact Auction Performance

July 04, 2026 12:33am 6 min

Lucas and Luna dive into Google Ads' Ad Strength metric, exploring how it actually affects auction performance beyond the account-level score. They break down a real example from a mid-market e-commerce client that saw a...

How Google Ads Placement Exclusions Protect Brand Safety in 2026

July 03, 2026 12:51pm 9 min

Lucas and Luna dive deep into Google Ads placement exclusions, a critical but often overlooked tool for brand safety in programmatic advertising. They explore why exclusion lists matter more than ever in 2026, how to bui...

How Google Ads Negative Keywords Save Your Budget

July 03, 2026 12:29am 5 min

Episode 90 of The Google Ads Podcast with Fexingo dives deep into negative keywords – the unsung heroes of PPC efficiency. Lucas and Luna break down a real case study: a mid-sized e-commerce brand that reduced wasted spe...

How Google Ads Demand Gen Campaigns Work in 2026

July 02, 2026 12:44pm 11 min

In this episode of The Google Ads Podcast, Lucas and Luna break down Google Ads Demand Gen campaigns—the evolution of Discovery Ads that now spans YouTube Shorts, Gmail, Discover, and In-Stream. They walk through a concr...

How Google Ads Customer Match Drives PPC Results in 2026

July 02, 2026 12:35am 10 min

In this episode, Lucas and Luna dive into Google Ads Customer Match in mid-2026. They explore how businesses can upload first-party customer data — email addresses, phone numbers, mailing addresses — to create targeted a...

How Google Ads Audience Insights Reveal Hidden Opportunities

July 01, 2026 12:43pm 8 min

Lucas and Luna dive into Google Ads audience insights, the often-underused reporting tool that reveals who your ads are actually reaching and converting. They break down how to interpret affinity vs. in-market segments, ...

How Google Ads Brand Exclusions Keep Your Ads Safe in 2026

July 01, 2026 2:35am 9 min

Lucas and Luna explore how Google Ads brand exclusions work in 2026, using a case study of a mid-size travel company that accidentally appeared next to a competitor's negative review site. They break down placement exclu...

How Google Ads Performance Max Campaigns Work in 2026

July 01, 2026 12:34am 6 min

Episode 85 of The Google Ads Podcast with Fexingo dives into Performance Max campaigns in 2026. Lucas and Luna break down how Google's AI-powered campaign type uses signals from search, shopping, display, YouTube, and mo...

How Google Ads Performance Max Campaigns Use Seasonal Signals in 2026

June 30, 2026 12:48pm 14 min

Lucas and Luna dive into how Performance Max campaigns now leverage seasonal signals to adjust bids and creatives automatically. With summer 2026 in full swing, they break down Google's updated seasonal adjustment tools ...

How Google Ads Asset-Level Reporting Improves Creative Testing

June 30, 2026 12:37am 8 min

Podcast hosts Lucas and Luna dive into Google Ads' asset-level reporting feature, which shows performance data for individual headlines, descriptions, images, and videos within responsive search ads and display campaigns...

How Google Ads Ad Sequencing Works in 2026

June 29, 2026 12:45pm 9 min

In episode 82 of The Google Ads Podcast, Lucas and Luna dive into Google Ads ad sequencing — the strategy of showing potential customers a specific series of ads in a specific order, rather than the same message every ti...

How Google Ads Smart Bidding Adapts to Seasonality in 2026

June 29, 2026 12:37am 10 min

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna explore how Google Ads Smart Bidding handles seasonality in 2026 — and what advertisers get wrong when they override it. They break down the differen...

How Google Ads Custom Segments Find Your Best Audiences

June 28, 2026 12:39pm 11 min

Episode 80 of The Google Ads Podcast with Fexingo dives into Google Ads Custom Segments — the evolved version of custom intent and custom affinity audiences. Lucas explains how they work with real-time search and browsin...

How Google Ads Callout Extensions Highlight Your Best Offers

June 28, 2026 12:32am 7 min

Episode 79 of The Google Ads Podcast unpacks callout extensions—the underused ad extension that lets you showcase free shipping, 24/7 support, or price-match guarantees right in your search ad. Lucas and Luna walk throug...

How Google Ads Ad Customizers Personalize at Scale

June 27, 2026 12:46pm 11 min

In this episode, Lucas and Luna dive into Google Ads ad customizers — a feature that lets advertisers insert dynamic text into headlines and descriptions based on audience, device, or time. They break down how a mid-size...

How Google Ads Dynamic Search Ads Work in 2026

June 27, 2026 12:35am 9 min

Dig into Dynamic Search Ads (DSA) with Lucas and Luna. They explore how Google's crawler matches your website content to search queries automatically, the shift toward AI-generated headlines, and a concrete example of an...

How Google Ads Responsive Search Ads Use Machine Learning

June 26, 2026 12:45pm 15 min

This episode of The Google Ads Podcast with Fexingo drills into how Responsive Search Ads (RSAs) use machine learning to mix headlines and descriptions in real time. Lucas and Luna explore a specific case: a mid-size B2B...

How Google Ads Audience Segmentation Transforms PPC in 2026

June 26, 2026 12:36am 9 min

In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the power of audience segmentation for Google Ads in 2026. They explore how moving beyond basic demographics to layered, behavior-based seg...

How Google Ads Location Extensions Drive Store Visits in 2026

June 25, 2026 12:40pm 9 min

In Episode 74 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into how Google Ads location extensions have evolved to drive measurable in-store foot traffic. They break down the difference between location ex...

How Google Ads Broad Match Clicks Convert Differently by Bid Strategy

June 25, 2026 12:34am 12 min

Lucas and Luna dig into a recent Google internal study showing that broad match keywords drive different conversion behavior depending on whether you use Maximize Conversions, Target CPA, or Maximize Conversion Value. Th...

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