Podcast Index
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Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations
Fexingo
Erichsen Geld & Gold, der Podcast für die erfolgreiche Geldanlage
Lars Erichsen
雪球·财经有深度
雪球
Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
Fexingo
Empower Apps
Leo Dion, Principal CEO and Swift Developer at BrightDigit
Podcast IFP - Finanzas Personales y Educación Financiera
Instituto de Finanzas Personales
The Modern Retail Podcast
Digiday
Trends Beleggen
Roularta Media Group, Trends
Børsmorgen & Økonominyhetene
Finansavisen
Pocast IFP
Instituto de Finanzas Personales
The FMCG Guys
Dwyer Partners
La retraite à 40 ans par Victor Lora
Victor Lora
Der Unternehmer-Academy Podcast
Thomas Göller
Entre Lápices y Pantallas
Eduardo Arazola Martínez
Motivational Speech
Motivational Speech
Founder Mode
Feliks Eyser
Velvet Rope Playbook
Mark Satterfield
im Loop: Der News-Podcast von Finanzfluss
Finanzfluss, Mary Abdelaziz-Ditzow
S P 500 Şirketleri
Yücel SARIHAN
Elettricista felice
Alessandro Bari
Building Fortunes Radio with Peter Mingils
Building Fortunes Radio
The Inner Entrepreneur
Paul Ryan
Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies
Fexingo
Interview Prep with Fexingo: Behavioral Questions, Case Studies, and Hiring Manager Insights
Fexingo
The Burnout Podcast with Fexingo: Workplace Exhaustion, Recovery, and Sustainable Careers
Fexingo
开店笔记 ▎一店顶十店·小而美·极致单店
开店笔记开店做生意
Larry Reidy’s America
larryreidy
The Level 10 Contractor Daily Podcast
Rich Harshaw
The Manager's Hour with Fexingo: People Management, Team Building, and Leadership Skills
Fexingo
The Emergency Fund Podcast with Fexingo: Cash Reserves, Saving, and Financial Cushion
Fexingo
The Buyout Show with Fexingo: Private Equity, Roll-Ups, and Business Acquisitions
Fexingo
Bitcoin Liberty Live
Fritz
Evidence → Cognition → Discernment™️ - Your Pathway to AI Leadership
Greg Twemlow
PZ Briefing – Die wichtigsten Nachrichten des Tages
Pharmazeutische Zeitung
MENTOR360
Luis Ramos
All Ears English Podcast
Lindsay McMahon and Michelle Kaplan
Living the Dream with Curveball
curveball
Negocios
Fexingo
In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic o...
Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultane...
Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly can...
In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-ho...
Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget...
Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial impact shows up in the margin waterfall. In this episode, Lucas and Luna u...
Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the au...
In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent ac...
Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million b...
Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a k...
Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a ...
Lucas and Luna uncover one of the most overlooked ROAS killers in Amazon PPC: the 'same as inventory' blind spot. When your ad campaign targets keywords that match exactly what's in stock, you might think that's efficien...
Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show ho...
Lucas and Luna dive into a common but overlooked performance marketing pitfall: over-reliance on rule-based bid automation inside Amazon PPC. They break down why simplistic 'if performance metric > X, then adjust bid by ...
Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard campaign budgets can misallocate spend, revealing how a $50 daily budget on...
Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real examp...
Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last...
Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Pr...
Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid mu...
Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand...
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