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The Manager's Hour with Fexingo: People Management, Team Building, and Leadership Skills The Manager's Hour with Fexingo: People Management, Team Building, and Leadership Skills Fexingo The Emergency Fund Podcast with Fexingo: Cash Reserves, Saving, and Financial Cushion The Emergency Fund Podcast with Fexingo: Cash Reserves, Saving, and Financial Cushion Fexingo The Buyout Show with Fexingo: Private Equity, Roll-Ups, and Business Acquisitions The Buyout Show with Fexingo: Private Equity, Roll-Ups, and Business Acquisitions Fexingo Bitcoin Liberty Live Bitcoin Liberty Live Fritz Evidence → Cognition → Discernment™️ - Your Pathway to AI Leadership Evidence → Cognition → Discernment™️ - Your Pathway to AI Leadership Greg Twemlow PZ Briefing – Die wichtigsten Nachrichten des Tages PZ Briefing – Die wichtigsten Nachrichten des Tages Pharmazeutische Zeitung MENTOR360 MENTOR360 Luis Ramos All Ears English Podcast All Ears English Podcast Lindsay McMahon and Michelle Kaplan Living the Dream with Curveball Living the Dream with Curveball curveball Comment t'as fait ?® Les entrepreneurs expliquent leur business Comment t'as fait ?® Les entrepreneurs expliquent leur business Julien Hatton - Entrepreneur Monde Numérique (Actualité Tech & IA) Monde Numérique (Actualité Tech & IA) Jerome Colombain Moving Markets Moving Markets Julius Baer Le podcast de Lentrepreneuse 👩🏻‍💻 Le podcast de Lentrepreneuse 👩🏻‍💻 Lentrepreneuse Le Déclic | Podcast par Alec Henry Le Déclic | Podcast par Alec Henry Le Déclic | Podcast par Alec Henry Economia dia a dia Economia dia a dia Juliana Simões The Hitstreak The Hitstreak Nick Hiter Los mejores resúmenes de libros de StoryShots 📚 Los mejores resúmenes de libros de StoryShots 📚 StoryShots El Podcast de Xavier Marcet El Podcast de Xavier Marcet INUSUAL — inusual.com That LEO Guy That LEO Guy That LEO Guy Décryptage Décryptage Les Echos Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies Business Models Explained with Fexingo: Subscription, Marketplace, SaaS, and Service Companies Fexingo New Manager Conversations with Fexingo: First 90 Days, Managing Former Peers, and Leadership Basics New Manager Conversations with Fexingo: First 90 Days, Managing Former Peers, and Leadership Basics Fexingo Bitcoin Train Podcast Bitcoin Train Podcast Federico Rivi c'est mon budget c'est mon budget franceinfo Crypto Coin Show Crypto Coin Show Crypto Coin Show Инструкция к применению Инструкция к применению Лина Борохова Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations Fexingo Ash Said It® Show Ash Said It® Show Ash Brown The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy Fexingo The Federal Reserve Podcast with Fexingo: Interest Rates, FOMC Meetings, and Monetary Policy The Federal Reserve Podcast with Fexingo: Interest Rates, FOMC Meetings, and Monetary Policy Fexingo The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content Fexingo Wade Keller Pro Wrestling Post-shows Wade Keller Pro Wrestling Post-shows Pro Wrestling Torch Trade and Tariffs with Fexingo: International Commerce, Trade Wars, and Global Supply Chains Trade and Tariffs with Fexingo: International Commerce, Trade Wars, and Global Supply Chains Fexingo Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations Business Development with Fexingo: Partnerships, BD, and Strategic Growth Conversations Fexingo Ostan Asuntoja Podcast Ostan Asuntoja Podcast Harri Huru Economic Indicators with Fexingo: GDP, CPI, PMI, and Reading the Macro Data Economic Indicators with Fexingo: GDP, CPI, PMI, and Reading the Macro Data Fexingo
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Business

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Fexingo

Amazon PPC Brand Defense Blind Spot That Sabotages ROAS

July 04, 2026 12:30am 10 min

In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic o...

Amazon PPC Cross Campaign Attribution Blind Spot ROAS

July 03, 2026 12:46pm 13 min

Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultane...

The Amazon PPC Campaign Structure Blind Spot That Kills ROAS

July 03, 2026 12:27am 8 min

Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly can...

Amazon PPC RoAS Blind Spot: The Out of Stock Recovery Window

July 02, 2026 12:39pm 9 min

In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-ho...

The Amazon PPC Bid Adjustment ROAS Blind Spot

July 02, 2026 12:31am 9 min

Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget...

The Sponsored Ad Blind Spot That Kills Amazon PPC ROAS

July 01, 2026 12:39pm 11 min

Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial impact shows up in the margin waterfall. In this episode, Lucas and Luna u...

The Amazon PPC Duplicate Keyword ROAS Blind Spot

July 01, 2026 2:31am 7 min

Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the au...

The Amazon PPC Cross-Sell ROAS Blind Spot That Kills Margins

July 01, 2026 12:31am 11 min

In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent ac...

Amazon PPC Audience Targeting Blind Spot That Kills ROAS

June 30, 2026 12:41pm 7 min

Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million b...

Amazon PPC Time of Day ROAS Blind Spot

June 30, 2026 12:33am 6 min

Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a k...

Amazon PPC Attribution Window Blind Spots That Kill ROAS

June 29, 2026 12:40pm 6 min

Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a ...

The Amazon PPC Same-As-Inventory Blind Spot That Kills ROAS

June 29, 2026 12:32am 7 min

Lucas and Luna uncover one of the most overlooked ROAS killers in Amazon PPC: the 'same as inventory' blind spot. When your ad campaign targets keywords that match exactly what's in stock, you might think that's efficien...

The Amazon PPC Cost-Per-Click Inflation Blind Spot

June 28, 2026 12:34pm 9 min

Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show ho...

Amazon PPC Rule-Based Automation ROAS Blind Spots

June 28, 2026 12:29am 6 min

Lucas and Luna dive into a common but overlooked performance marketing pitfall: over-reliance on rule-based bid automation inside Amazon PPC. They break down why simplistic 'if performance metric > X, then adjust bid by ...

The Amazon PPC Search Term Level Budgeting Blind Spot

June 27, 2026 12:42pm 12 min

Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard campaign budgets can misallocate spend, revealing how a $50 daily budget on...

The Amazon PPC Dayparting ROAS Lever You Are Not Pulling

June 27, 2026 12:31am 8 min

Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real examp...

The Amazon PPC Budget Rollover ROAS Blind Spot

June 26, 2026 12:38pm 7 min

Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last...

The Amazon PPC Ad Placement ROAS Blind Spot You Are Ignoring

June 26, 2026 12:32am 7 min

Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Pr...

The Amazon PPC Placement Premium ROAS Blind Spot

June 25, 2026 12:36pm 9 min

Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid mu...

Your Amazon PPC Negative Brand Targeting Blind Spot That Kills ROAS

June 25, 2026 12:29am 7 min

Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand...

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