Podcast Index
Parcourez les podcasts par catégorie, ouvrez les épisodes récents et téléchargez l’audio pour l’écouter hors ligne.
Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations
Fexingo
Happy Work - Management & bien-être au travail
Gaël Chatelain-Berry
The Kings Code Podcast
Tate
Your Happy Hour
The Feels
Franklin Matters Radio
Steve Sherlock
Tina Huang
Tina Huang
Alex Becker Channel
Alex Becker Channel
Ekantik Vartalap
Bhajan Marg
RSG Geldsake met Moneyweb
Moneyweb Radio
The ExecMBA Podcast
UVA Darden School of Business
ITM Trading Podcast
The Daniela Cambone Show and Taylor Made Economics
Economia Falada
Ricardo Amorim
AI-Driven Marketer: Master Practical AI Marketing Skills
Dan Sanchez
Financial Planner Search
Gregory Wilnau
Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD
Christopher H. Loo, MD-PhD
We Don't PLAY!™: Best AI Marketing Visibility Podcast (Advanced Technical SEO Strategies)
Favour Obasi-ike: Pinterest Marketing Expert and Technical SEO Genius
Storage Unlocked
Thaddeus Campbell
The Bitcoin Treasuries Podcast with Tim Kotzman
Timothy Kotzman
Outspoken Beauty
Nicola Bonn
Pure Hustle Podcast
Pure Hustle Podcast
分享《富爸爸穷爸爸21世纪的生意》
终身都要成长
On R'Dress Ça
Bristol Media
Fisher Investments - Market Insights
Fisher Investments
Einkommensinvestoren-Podcast
Anton Gneupel und Luis Pazos
In it to Win it
Steve Barton
One Rental At A Time
Michael Zuber
Strategy Simplified
Management Consulted
The Thoughtful Entrepreneur
Josh Elledge · UpMyInfluence.com & PodVerified.com
The CUInsight Experience
CUInsight | Credit Union
echtgeld.tv - Geldanlage, Börse, Altersvorsorge, Aktien, Fonds, ETF
echtgeld.tv
The Property Academy Podcast
Opes Partners
CryptoWeek
CheckSig
The Wake Up Call for Lawyers
Judi Cohen
B2B Vault: The Biz To Biz Podcast
Allen Kopelman
Cyber Crime Junkies
Cyber Crime Junkies. Host David Mauro.
Black Box - La scatola nera della finanza
Guido Brera e Gian Luca Comandini - Chora Media
AI Investing: for the AI Investor
AI Investing
Business
Fexingo
In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic o...
Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultane...
Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly can...
In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-ho...
Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget...
Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial impact shows up in the margin waterfall. In this episode, Lucas and Luna u...
Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the au...
In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent ac...
Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million b...
Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a k...
Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a ...
Lucas and Luna uncover one of the most overlooked ROAS killers in Amazon PPC: the 'same as inventory' blind spot. When your ad campaign targets keywords that match exactly what's in stock, you might think that's efficien...
Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show ho...
Lucas and Luna dive into a common but overlooked performance marketing pitfall: over-reliance on rule-based bid automation inside Amazon PPC. They break down why simplistic 'if performance metric > X, then adjust bid by ...
Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard campaign budgets can misallocate spend, revealing how a $50 daily budget on...
Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real examp...
Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last...
Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Pr...
Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid mu...
Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand...
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